Thursday, 27 May 2010
Cycle Chic vs Cycle Challenge
Two videos which hit my radar this week. The first is by Streetfilms is on the rise of Cycle Chic across the world. The second is by Transport for London to announce June 2010 as Cycle Challenge month. The purpose of both films is to inspire you to get on a bike. Only one of these videos works for me, sorry TFL. But to be fair to TFL they are addressing the fact that cycling with someone else will get you on a bike and if you cycle for a month maybe you will keep going. I see the logic of that. It’s just the film is informative but a little dull.
I note that neither film features any folding bikes. In my own completely biased opinion, folding bike owners who also wear their own clothes are style mavericks with a strong streak of pragmatism. We rock.