I am annoyed because I keep getting emails from the organisers of this years Cycle Show.
I went two years ago on a discount ticket because I was a London Cycling Campaign member. It was ok but I didn’t feel it was an event that required an annual trip. Of course I got emails last year notifying me of the event but I didn’t go. This year the email traffic first notifying and then reminding me of the event significantly increased. In the end I asked to be unsubscribed but discovered that I still am getting email direct from the organisers without an unsubscribe button. I then sent a reply email asking to be removed from their list completely for this and all future events.
So I was not happy to get another email asking me to buy a ticket. (Are ticket sales down? )
I do not want to go and I want them to stop sending me emails.
Here is why I don’t want to go.
The Cycle Show is a shrine for all things connected to Sport cycling. Yes, I know Brompton is one of the sponsors but they are there to expand sales to those who would consider a Brompton a gimmick. The show gives a passing nod to ‘Cycle Chic’ because if they can find things to sell to this cycle group it will increase business, but it is not easy to sell to people who like to wear their own clothes, I don’t care to meet cycling sport stars because I don’t consider cycling to work a sport and I don’t want to watch people throw themselves around on BMX bikes. In short I think the Cycle Show makes a brave attempt to be all things to all groups of cyclists but it was not worth the price of ticket given I am not interested in most of what was on offer.
The show is there for businesses to sell more stuff to the cyclist. Fine. But I am lucky to live in London where if I wanted to watch BMX racing I can pop down to Brockwell Park for free, I am surrounded by very good cycle shops where I can also visit for free. I love my bikes and going to the show is not going to increase my affection or commitment to cycling.
I am not saying I will never go back to the Cycle Show, but it will be a very very very long time. Unless of course, Clark Shoes take up a stand at the show.